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CONVERSION RATE OPTIMIZATION

CONVERSION RATE OPTIMIZATION



Conversion Rate Optimization, also commonly referred as CRO in short, is basically the exercise of increasing sales and prospective leads from any website. The added advantage is that it can be done without increasing the percentage of website visitors. By improving or by optimizing the website conversion rate, there is a scope to get more visitors for added activity on the website. CRO helps in attracting more clicks to your home page or website without extra expenditure. This is an introductory tutorial that covers the fundamentals of Conversion Rate Optimization and how to deal with its various components and sub-components.

CONVERSION RATE OPTIMIZATION

Who Should Join ?

It is a foundational tutorial for the beginners and they can easily understand the concepts explained here with basic knowledge of how a company or website deals with its conversion rate and how to further optimize it. However, it will help the learners, if they have some prior exposure to website handling along with some knowledge on conducting surveys and any other marketing and strategy techniques.




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