Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers, both large and small. This tutorial is designed to make the readers understand how YouTube can be used as a marketing tool. It explains how you can create a video to promote your business and create greater awareness about the products and services you offer.
Before proceeding with this tutorial, you should have a good understanding of the fundamental concepts of marketing and advertising.
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