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BRAND MANAGEMENT

BRAND MANAGEMENT



Brand Management is the process of creating, developing, and supervising the progress of a brand. This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation.

BRAND MANAGEMENT

Who Should Join ?

We assume the students should have a basic understanding This course is is meant for all those readers who would like to understand the basics of Brand Management. It will be immensely useful for management students who are keen to make a career in Marketing.




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